Alliance rebranded
23.04.2024
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Swedish esports organization Alliance has undergone a rebranding. In celebration of the club's eleventh anniversary, Alliance representatives have announced an update to their logo design on their social media and official website.

The logo was created by the agency Kurppa Hosk. With this image, the organization intends to "build" a bridge between East and West and show that Alliance is a home for people of different cultures and interests.

"As Alliance, founded in Sweden, has grown into a global organization with teams around the world, it is time to enter a new era. The appearance of our new logo symbolizes not only who we have become, but also our unwavering commitment to limitless possibilities. This marks the beginning a new chapter in our journey, filled with curiosity, growth and constant prosperity", - said the representatives of the organization.

At the end of 2023, Alliance temporarily withdrew from Dota 2 due to the fact that they could not agree on contracts with some players. According to CEO Jonathan "Loda" Berg, the organization is currently actively searching for a suitable roster and plans to return to the discipline in 2024.

Founded in 2013, Alliance currently has rosters in disciplines such as CS:GO, Apex Legends, PUBG Mobile, Naraka, Marvel Snap and Chess. In its 11 years of existence, Alliance has earned $7.49 million across all competitions, with $5.83 million in Dota 2 prize money.

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